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Moving beyond candidate attraction to candidate engagement
It allows us to talk to clients about things like diversity. As an example, in the engineering sector, it’s well documented that they have a challenge getting women to apply for roles. We have the ability to see that female candidates have looked but not applied for these roles, which allows us to retarget them and communicate with those people in a different way. We can now be smarter with our approach.
Marketing Director, Search
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A more cost-effective alternative to job boards
The reporting area has been so important for us. Having the visibility of what works and what hasn't worked well has enabled us to switch off job boards so that we can reallocate spend to more effective channels.
Marketing Director, Search
The requirements
GDPR Compliance Google for Jobs optimisation Clearer reporting to gain deeper understanding of candidate traffic
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It’s a big move when you switch to a SaaS platform, but once you have it provides you with the ability to stay ahead on a constant basis.
This then enables marketing teams to go above and beyond because you know that the basics, such as GDPR compliance, are taken care of for you. You no longer have the requirement of having to re-evaluate your website in 2 years, as you know it’s changing and updating with your business.
Marketing Director, Search
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Volcanic's platform has enabled us to drive our strategy and be proactive.
As the industry continues to change - such as Google for jobs and the changing job board landscape - we can continue to drive search.co.uk to be at the top of its performance.
Marketing Director, Search
The results
60% of successful candidates applied directly via the search.co.uk website 51% increase in temp placements from search.co.uk website in 1 year 58% increase in perm placements from search.co.uk website in 1 year 40% increase in perm ROI generated from search.co.uk website in 1 year
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