Transport & Industrial, Commercial, Hospitality & Catering, Professional Services, Healthcare, Technical & Engineering, Construction Trades, and Technology & Transformation,
Search Consultancy: Delivering peak website performance with Volcanic's SaaS platform
Transport & Industrial, Commercial, Hospitality & Catering, Professional Services, Healthcare, Technical & Engineering, Construction Trades, and Technology & Transformation.
As one of the UK's leading recruitment agencies with branches in over 15 locations, they quickly realised the value in moving to a new SaaS platform after seeing the extensive functionality that Volcanic could offer.
More specifically, a recruitment website on Volcanic's SaaS platform could meet the needs of stakeholders not only within the marketing function, but also within IT and Data Security, Design, and across the wider business.
It’s a big move when you switch to a SaaS platform, but once you have it provides you with the ability to stay ahead on a constant basis.
This then enables marketing teams to go above and beyond because you know that the basics, such as GDPR compliance and design flexibility, are taken care of for you.
You no longer have the requirement of having to re-evaluate your website in 2 years, as you know it’s changing and updating with your business.
The above image is from careersatsearch.co.uk, a website also provided by Volcanic.
With a strong brand name in the industry, volume of candidate traffic was less of a challenge for Search. Instead, it was essential that a Volcanic website could provide Search Consultancy with the following:
Google for Jobs optimisation
Clearer reporting to gain deeper understanding of candidate traffic
When asked if the website has met these objectives, Janine went on to say:
It has enabled us to drive our strategy and be proactive, rather than just react. As the industry continues to change - such as the introduction and rise of Google for jobs, Indeed switching off organic traffic, and the changing job board landscape - we can continue to drive search.co.uk to be at the top of its performance.
That’s why it’s fantastic that the boxes are ticked for the likes of GDPR, automatic updates and reporting. It allows us to focus on optimising our website for our industry, the individual sectors, and even the individual job roles.
With Volcanic's advanced reporting suite, this has enabled Search to enhance the quality of their traffic from improved visibility and understanding of the candidates that search and apply - or don't apply - for jobs on their website.
The reporting area has been so important for us. Having the visibility of what works and what hasn't worked well has enabled us to switch off job boards so that we can reallocate spend to more effective channels.
With enhanced visibility of candidate traffic, this has enabled Search to shift their focus from candidate attraction to candidate engagement.
It allows us to talk to clients about things like diversity. As an example, in the engineering sector, it’s well documented that they have a challenge getting women to apply for roles. We have the ability to see that female candidates have looked but not applied for these roles, which allows us to retarget them and communicate with those people in a different way. We can now be smarter with our approach.
The results of this visibility really do speak for themselves, as Search recently reported the following:
60% of successful candidates applied directly via the search.co.uk website
51% increase in temp placements from search.co.uk website in 1 year
58% increase in perm placements from search.co.uk website in 1 year
40% increase in perm ROI generated from search.co.uk website in 1 year
Speak to our team of recruitment website specialists to find out more about how we can work with you to design an inclusive online candidate experience.