Shanma Ahmed
by Shanma Ahmed
Volcanic Recruitment Website Design Blog

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Websites have evolved enormously over time and that includes how they’re used, design, and how we consume the information they convey.

Since Tim Berners-Lee introduced the internet in 1989, the possibilities with a website - especially in recent years - has accelerated markedly. However, to appreciate where we are, we must be thankful for the evolution. In the intervening years, we’ve had many discoveries – web page layout, JavaScript, Flash player, leveraging mobile capabilities, and then responsive design. At this juncture, don’t forget the influence of search engines on how we use, engage and consume websites. But some things still remain true – how the website we are looking at looks like.

It looks good, so it must be good?

Not so fast. When perusing a site – especially in recruitment - it’s easy to get caught up in the aesthetics. The intrinsic design features might satisfy the designer, but what about the visitor? There may be many joyous, novel details but these sometimes can hinder the user experience – which matters not only to the visitors but search engines, too. UX has become all-encompassing. This is why when it comes to websites that look great and perform impressively, our emphasis has shifted to user experience design (UED).

Aspire - a website by Volcanic

Make a connection
For any site, the journey starts with understanding the target audience and what problem we’re trying to solve. Whilst we are now in another war for talent, having an attractive, inviting, welcoming site is more important than you think. Can you afford to continually rely on job boards and their scattergun approach? As designers, we’re telling a story that connects with the talent and clients, and guides them to take an action.

Your brand plays a huge role in telling your story, and at Volcanic we collaborate closely with our clients to help convey this visually via use of brand colours, graphics and design elements that help users easily achieve their goals. Remember your website is your brand in the digital space.

Claremont Consulting - a website by Volcanic

The importance of prioritisation

Let’s not forget the majority of your users are now searching on their mobiles so providing an exceptional mobile user experience is key to increasing discoverability and potentially enhancing your conversion rates. The connection between mobile-first design and accessibility pushes us to make content more readable on smaller screens – therefore more accessible to people who might be hard of seeing. This means keeping it simple, prioritizing your most important content and functionalities and making it easy to navigate.

MPA Recruitment - a website by Volcanic

Design is only one factor in making your website work for your agency. The importance of your digital presence can’t be understated. In reality, it can the difference between success and failure.

To understand the key steps to creating and sustaining an effective online presence, our latest eBook uncovers the top ten factors to your website’s performance, including more about design, SEO, content, and more.

Download it here.

24SevenTalent - website by Volcanic

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