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Easy adaptations, without the additional cost
As we continued to evolve our website, we wanted to introduce a new sector specialism - looking to formalise our expertise in a steadily growing new service industry. The process of adding this specialism to the website was seamless and required no additional development or investment as all the tools were readily available for us to use. Within hours we had a brand new sector live on the website, displaying the latest jobs and client testimonials to help demonstrate our specialist knowledge
Marketing Communications Manager, NRL
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Continually evolving SaaS to benefit from industry-leading features
Volcanic’s approach centres around the candidate which is exactly what we were looking for. Equally as important was having a website that was powered by a SaaS platform, continually evolving to ensure we’re always delivering the best user experience, and in turn, converting these experience into candidate applications. It was this approach that meant we were keen to work with the team at Volcanic, to ensure our new site remained dynamic, and didn’t become ineffective in capturing and converting quality candidate applications. We have already identified future opportunities to boost website performance by taking advantage of Volcanic’s development road map – and are excited to access the new upcoming functionality and features.
Marketing Communications Manager, NRL
The brief
A candidate-centric website that scales with growth Continually evolving SaaS to benefit from industry-leading features Easy adaptations without the additional cost Working with experts to bring the website to life The value of a Premier Customer Success Plan and continuous support Performance improvements Integrations to boost efficiencies
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A candidate-centric website that scales with growth
As NRL has grown over the last 38 years, the Group has evolved to establish a number of different services and industry expertise. So it was clear that we needed to move our non-Recruitment services and activity to a home of their own and refocus to create a candidate centric experience, best optimised to attract and convert the right candidates. We could then ensure that all areas of our Group were serviced by a dedicated and audience focussed website. We knew that by ensuring our new Recruitment website was candidate centric, in turn, it would help us with our client attraction and engagement. If we could demonstrate best-in-class candidate attraction and experience, making it easy to apply for jobs on our site, this would in turn be beneficial to our client base. Having a seamless candidate experience and optimised website was also critical to support NRL as we expand into new sectors and specialisms, ensuring our jobs would be easily found by candidates across all locations.
Marketing Communications Manager, NRL
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The value of a Premier Customer Success Plan and continuous online support
We’re on a Premier Success Plan, and our Customer Success Manager is always on hand to share her knowledge. This accessibility and open communication is extremely valuable to us as we manage our site and future plans. Since launching the site she’s worked with us to continually analyse its performance and look at how we drive improvements – always coming to us with things she’s noticed and ideas. If she doesn’t know the answer, she makes it her personal goal to speak to someone who does. For smaller support requests it’s really easy to log a ticket on the Customer Support Portal and these are always dealt with promptly, with our CSM stepping in if it’s a little more complicated to get to the right resolution.
Marketing Communications Manager, NRL
The year-on-year results
81% increase in new registrations 85% increase in session duration 73% increase in page views
