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SEO success since switching to a specialist SaaS platform
SEO was a key driver for us moving to Volcanic. With our old site we were not showing up on Google and we had tried for about 8 months to make progress in this area with very little results, and since moving to Volcanic we’ve seen a massive improvement in our Google rankings.
Head of Marketing, Mantell Associates
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Easy on-page edit tools for a seamless user experience
The on-page editing tool has also been hugely helpful. Being able to load your content directly on the front-end of your site makes it so much easier in terms of spotting mistakes and quickly being able to make amendments. SEO was also a key driver for us moving to Volcanic. With our old site we were not showing up on Google and we had tried for about 8 months to make progress in this area with very little results, and since moving to Volcanic we’ve seen a massive improvement in our Google rankings.
Head of Marketing, Mantell Associates
A website that delivers results
Total monthly users increased by an average of 80% Organic acquisition increased by an average of 30% Direct acquisition increased by an average of 100% Total and unique views doubled
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Delivering quality, optimised thought-leading content through their website
Our new Volcanic site is not just targeted towards clients or candidates, it’s very much a 50/50 focus. As a company we’ve established ourselves as an executive search firm, and so we wanted to be able to showcase content that positions us as industry thought leaders, such as our podcast and weekly articles. The content management capabilities of the Volcanic platform have absolutely enabled us to do this.We've utilised the tag management system to easily deliver different types of content across our site, such as our podcast and weekly insight articles. We had a lot of help from the Volcanic team at the beginning to understand how to set up this content effectively and from that point it has run really smoothly. Especially compared to our old site where even uploading a blog post felt like a chore!
Head of Marketing, Mantell Associates
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Moving to Volcanic was a no-brainer
Our old site was hosted on WordPress, and the website just didn’t operate how we needed it to and we were unable to produce content that truly reflected the MA brand. We couldn’t get job applications through it, and every time we needed to make any change to the content, we’d have to ask our development company to make that change for us, so it was really quite frustrating.My previous employer used Volcanic for their website, so I already had a positive impression of the way Volcanic worked, such as the support capabilities where you can log and manage cases online. I knew it was so much better than what we were currently using, and so it was a no brainer to move to Volcanic.
Head of Marketing, Mantell Associates
Supporting employer branding objectives
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