DukeMed achieves brand lift-off with a Volcanic recruitment website

  • Company size
  • Specialism
  • Headquarters
  • Website


DukeMed.com.au home for medical recruitment

Passionate about recruiting into medical device and tech sectors in Australia and APAC, DukeMed was formed by Richard Duke to build on the successes and experiences achieved previously and help more clients and candidates secure the recruitment services they demand. To help accelerate the new brand, Richard and the team at DukeMed would need to lean on the experience of several specialists, including Vishma Mistry from Mistry of Words, to assist in making an impact.

The brief

  • Leverage a proven website platform that builds a digital platform for Duke Med and ensures the business can compete in a busy sector.

  • Provide another portal for talent to apply for jobs enabling a wider strategy to engage passive candidates.

  • Share thought leadership that outlines outstanding credentials in the sector.

Fast-tracking digital uplift for DukeMed​

An off-the-shelf package from a generalist web provider and a specialist recruitment website deliverer – Volcanic – were all considered. Having considered all the options, Richard chose Volcanic, and their Go product, which like DukeMed, is a niche, specialist supplier to their respective sector. Their SaaS technology and the range of options would help propel Duke whilst also providing reassuring peace of mind integrations by marrying up analytics with Google and plugging into his choice of CRM.

“So I was looking for something that could take my vision for what I wanted and build it into something that was on 24/7 and will help me build whilst I focused on developing relationships with hiring managers and candidates.”

Giving Duke Med the ability to scale-up

  • Whether it’s a client or candidate-driven market, my business needs to be ready to scale quickly; and using the expertise that Volcanic possesses will help me accelerate at a pace that I’m comfortable with. I can also lean on the expertise of Vishma Mistry to help me execute the look and feel I want for my brand digitally.

Providing a dynamic option attracting candidates

  • Leveraging the power of SEEK and LinkedIn, my website complements my candidate attraction strategy perfectly. I’m pro an omnichannel approach which gives me and the business options in the future. The website is an essential item in the toolkit in this regard.

Integrations that make DukeMed even more productive, efficient, and potent

  • Whilst my business starts up, I need digital automation in place that I can rely on. Choosing Volcanic and its ability to integrate with many major CRMs was another tick in the box. I do not have the time to do manual, laborious jobs that can be achieved with automation.

Support that goes above and beyond

  • From the start of the project to if I need to log a ticket for support from the team at Volcanic, everything is as I wish it to be – slick, seamless, and timely. When you add the professionalism and vision of Vishma, I have a website that has allowed DukeMed to achieve brand lift off in the best way possible

“Digitally, DukeMed is in a good place to help me grow the business in the future.”

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