Accessibility tools

Ep 46: Mike Adams OBE on why commercialising disability is the answer and what we can learn from Purple Tuesday

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Helen McGuire
by Helen McGuire

​When you hear the word ‘disability’, what comes to mind? For most, it’s charity, vulnerability, welfare and government responsibility. Purple seeks to change that. Disability inclusion is more than just lifts and ramps.

In this episode, we speak with Mike Adams OBE, CEO at Purple. Purple aims to shift the disability conversation towards one of opportunity, value, contribution and community. Mike shares with us how Purple is doing this and how they’re improving the customer experience for disabled people and their families.

Mike gives us insights into the buying power of ‘the purple pound’ and its flagship initiative, Purple Tuesday, and how it improves the disabled customer experience. We learn about the impending launch of Purple’s ‘most accessible marketplace in the world’. Mike also shares a vast array of actionable steps that organisations can start taking today to better provide for disabled customers and colleagues.

We learn about the ‘six-second rule’ for speaking with neurodivergent people and how it can lead to better, more inclusive conversations that have a significant difference in the lives of people on the autistic spectrum.

Mike also speaks frankly about his early experiences as a disabled person, and shares with us the story of the shocking job interview experience that inspired Mike to do what he does.

In this episode, we cover:

  • Why we need to change the conversation around disability.

  • What is Purple Tuesday all about?

  • Actions you can take today to improve the accessibility of your digital and physical assets.

  • Why the international sign for disability isn’t accurate.

  • What is the ‘six-second rule’ for speaking with neurodivergent people?

  • How can front-line staff tailor customer service better to people with disabilities?

  • The shocking job interview experience that inspired Mike to do what he does.

  • What’s next for Purple?

Listen on Apple Podcasts here

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