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Steve Barnhurst, Commercial Director at Volcanic, says:
I would like to challenge the concept of that word ‘experience’. It’s a term I think that we can put in the same bucket as last year’s ‘big data’ and this year’s ‘AI’. It’s been around for a very long time to the extent that it has almost become empty and worthless. The industry needs to consider the fact that both candidates and clients have moved well beyond it. That’s not necessarily a healthy position for us to be in.
What the industry should instead be focusing on is the modern-day expectation of candidates. Candidate's aren't thinking about experience. They just have an expectation about the products and services they use, and that is very much driven from other aspects of their life.
Most of you will be very familiar with these logos and brands, but ultimately this is where all of this comes from. We live in a world of consumerism. This has made us incredibly impatient as individuals. We expect everything right here, right now, incredibly easily.
Steve goes onto say,
I can wait until Christmas Eve until I order all of my Christmas presents safe in the knowledge that they will turn up on time. I can pay a little bit more and have it gift-wrapped, I can even get the labels pre-printed. Dead-easy.
Heaven forbid something isn’t available online, I might actually have to go out to the shop and get something, but don’t panic, I don’t even have to get the car out of the garage, I don’t have to worry about where I’m going to park or how much it’s going to cost, I can just get an Uber to turn up, take me where I want to go and bring me back when I’m done.
Then once I’m back home, I can't bear the thought of cooking, so I can get the food delivered to the door. And then I can choose to either watch a film of my choice or listen to some music.
Even with that, I have absolute control over how I interact with these products. I can listen to one song without having to buy the album. I don’t even have to watch television on a weekly basis now, because that’s far too boring! I can skip all of that and just binge-watch them at the end.
So we’ve become incredibly impatient as a race of individuals, and this has been creeping into pretty much every aspect of our entire lives.
While recruiters are still clinging on trying to improve the experience, the people that we’re actually working with, specifically our candidates, are expecting a service on another level. So perhaps we need to look at how we approach this in a very different way.
Some stats for you…
Over 17.5 million job searches apparently run on a monthly basis on search engines.
91% of job seekers who were recently surveyed were in active employment. That’s not particularly surprising considering we’ve got the lowest rates of unemployment that we’ve seen for many years.
Probably the most interesting statistic, is the 83% - they were passive candidates who openly said that they were not committed to actually moving jobs! Why look if you’re never going to move….
70% of the searches, stopped at the bottom of the first page of results. That impatience level creeps in where you can see the candidate has got to the bottom of the page, not found what they want, got bored and moved on. Their attention span is becoming shorter and shorter and shorter.
80% of recruitment job related tasks take place between 6-8pm, but for passive job seekers, their searches mainly take place between 12-2pm and then again at 6-8pm.
So we tend to think that we’re dealing with tyre kickers, these people are wasting our time they apply for jobs and then don’t follow through the process. Maybe we need to reconsider this. Are they really not bothered about following through the process, or do we make the process too difficult for them to follow through?
Maybe we have to review how we interact with those individuals and make it very close to what their expectation is to help them to get through that process in a far more efficient way.
So this is the norm. And maybe we are the exception when we’re clinging onto the experience.
Steve goes onto say,
So from my point of view, I’m wondering whether we will see a time in recruitment where I can use some of this technology? Could I envisage a world where I could see a video of the new office that I may end up working in? Could I see my desk before I get there on the first day? What I do know is that anything we do from a candidate and customer attraction point of view, is going to have to be fast, it’s going to have to be incredibly efficient, and it’s going to have to meet the requirements of an incredibly demanding and impatient bunch of individuals.
If you’re interested in learning more about how Volcanic can boost your candidate attraction, a member of our team will be happy to speak to you! Get in touch today.