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Question: what would lead a recruiter to tell an investor or a client “We have a beautiful new website?”
Would it be the things you could see strictly on the outside? Well, if you ask us, the beauty of a website sits on the inside as much as the outside. But there’s a host of factors that we feel will constitute a great look.
How about seamless functionality dedicated to continuous improvement?
Bespoke analytics for the needs of the industry?
A user experience that is just as enjoyable on mobile as it is in a desktop setting?
In Volcanic’s ebook Data-Driven Design, we delve into the importance of looking beyond the aesthetics of your recruitment website and focusing on the factors that will drive your conversions: functionality, user experience, responsiveness and speed. Here, we take a look at key things to remember when designing your recruitment website user experience.
With more and more candidate's looking for a new job, that means more jobseekers beating a path to your door. So it's important to consider their experience so you can attract more in the future. Traditonally, candidate experience is formed from the their overall perception of your company's whole recruiting process, from sourcing and screening to interviewing, hiring and finally onboarding at the hiring company. However, with the importance of your website playing an increasingly influential role, you must factor in the function and performance of your website with candidates.
This includes the availability of content to help shape a candidate's future, to application process and further engaging items which helps you stay front of mind.
There’s really no getting around it; a legacy of long-form content clearly arranged for desktop audiences and higher Google rankings, presents a wealth of problems for modern recruitment website design projects. While the length of a blog post is a factor in SEO, mobile will hold the reader for only so long.
Which means that unnecessary content might be ripe for removing. Ask yourself the following:
Images: If you use them (and hopefully, optimise their alt tags), are they adding to the mobile experience? Please make certain it’s a natural fit;
Explanation text: the aim here is to design something that is so easy for your users to understand that it shouldn’t require any explanation at all;
CTAs: if your call-to-actions and related content are part of a simple user journey on the desktop, it should stand to reason that they need to look just as viable in a responsive setting. Sadly, this is often ignored, which leads to buttons being pushed or hidden altogether. Is this a reflection of your current mobile web design?
Where do the eyes of your users go when scrolling through your website? User behaviour tracking software today can measure this, identifying the effectiveness of several key factors like colour, fonts, directional cues and CTAs.
This, to our mindset, is a beautiful thing. That’s because it’s an insightful look into what your journey presents, and what your conversion capabilities truly are online. Furthermore, if you can pick up on any lapses in the user journey, you can be agile enough to adjust and ensure the journey to conversion is much more clear.