Lillie Ubeid
by Lillie Ubeid
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The Chief Technology Officer (CTO) increasingly plays a vital role in the strategy of a business. What has been predicted for more than a decade is now a reality as the implementation and maintenance of software has become key to the success or failure of a business.

Having the knowledge of the CTO on the board of directors is the new norm as businesses fight to adapt with the changes that a digital transformation strategy can bring. If a business fails to bring the CTO into discussions, then they are at risk of falling behind the competition.


More than just a buyer


With an increasing reliance on technology to carry out day to day tasks, the CTO’s primary focus is no longer limited to securing software for their business. The role has evolved to reflect the value of an educated viewpoint on the intricacies of the technology a business uses. Having an input on the decision making process, the CTO gives the confidence needed for the board to reflect on the best way forward with their roadmap and effectively boost productivity.

Using SaaS (Software as a service) and cloud-based models, it’s essential now more than ever for CTO’s to have an influential position when it comes to digital innovation. Approaching the strategy from an analytical mindset, the CTO can focus on enhancing both the colleague and customer experience. For example, HR can dip into payroll technology and sales can buy into pipeline enablers.


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