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Fintech recruitment giant Harrington Starr underwent an in-depth research process to source a new website provider. With the business experiencing rapid international growth, the original website had quickly become out of date and offered only basic functionality. The brief was clear: Harrington Starr was looking for a site that would grow with its business and wouldn’t quickly become obsolete in terms of technology, security and compliance.
Scott Richardson, global head of marketing at Harrington Starr, explains: “Our website was built in 2010 and was in urgent need of a refresh. It hadn’t kept pace with our fast-moving business and had effectively become a holding page with a rudimentary job search and a few blogs - nothing like the exciting video and content we were planning to reflect our brand, as well as the functionality we needed to enhance the user experience.
We’d spoken to various website providers but it was when we met with Volcanic that we saw the real opportunity that its software-as-a-service could offer our business. Volcanic offers highly efficient recruitment technology and continually deploys new releases to its platform - and therefore to our website - meaning the legacy issues we suffered are a thing of the past.
Volcanic ticked a lot of the boxes. Their platform functionality and security is best-in-class, they only focus on recruitment so understand the sector inside out and, most importantly, they believe in building strategic partnerships with their clients.
Because it is a software as a service, there is an essential collaborative aspect to working with Volcanic - the monthly subscription puts the pressure on Volcanic to make sure that they deliver and that we get the most out of our site. The faith we’ve shown in each other is already paying off.
The costing was also attractive, particularly as it’s a fixed monthly fee and no initial outlay - so gave us the most cost-effective option for what we needed. So many other companies throw high figures out there but the monthly subscription gives us clarity and allows us to measure ROI.
The reporting function is dashboard-driven and gives us valuable insights into candidate behaviour on our site - for example we can see where our web traffic is coming from and use that data to inform our next marketing campaign. Our latest campaign involved setting up new pages which was easy in the CRM and a surprisingly painless experience.
Making the most of the reporting function has been valuable from an internal performance viewpoint as well. Because the reports are also set up to show which advertisements and jobs are performing the best, the knowledge gained helps give the recruiters transparency over deals closed and creates a competitive edge.
We saw how seriously Volcanic was taking the GDPR and knew the website would support our compliance - we didn’t even feel we needed to worry about this despite all the industry turmoil and last minute scrambles we saw around us, because Volcanic had everything covered.
Working in close collaboration with Volcanic, we have built a state-of-the-art flagship website that delivers on our brand values.
We’re delighted with our new site and the whole project has been a great experience as well as a useful learning curve. We’ve been able to feed our learnings in to improve our own website and to benefit the whole Volcanic platform. Having a dedicated project manager throughout the build, launch and post-care has helped keep things on track to get our site up and running - and delivering for our business.
We saw the advantage Volcanic could offer to drive forward our brand and based on this success we are rolling out the technology to our other brands including North Starr, covering data, cyber, sales and software and our US brands.
The website has everything we hoped for and I’m excited to see where it goes from here.
Volcanic websites offer continually updated technology to ensure you maximise your growth as a recruitment business.
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