For nearly 15 years, Medical Staffing has partnered with healthcare providers by sourcing Allied Health Professionals, Nurses and GPs across the UK to support their medical staffing and recruitment needs. After a significant period of growth across the business they found that their website simply did not represent the Medical Staffing brand, nor offer an adequate level of performance and user experience.
To retain their market-leading position in healthcare talent sourcing they needed support updating their website to be able to keep up with the latest technologies requiring:
Accelerated mobile pages and mobile-first indexing
Better SEO performance and ease of being found online
Updated user experience and conversion pathways
Medical Staffing’s old website performed poorly across Google’s best practice tests (page speed, accessibility, mobile friendliness etc.) which caused frustration and reduced the amount of potential candidate and client leads it could be converting. Their old website was not able to support their new increased customer usage, nor represent their brand’s exceptional service through an efficient user experience. This led to complaints, a disconnect between their brand and their online portrayal and most worryingly, potential lost business.
Our website failed to portray our brand identity and values. Our target audience were presented with a poor user experience and confusing conversion funnel. The inability to publish our job postings meant that we were unable to attract the requisite candidates we needed to operate and grow the business in what is already a candidate-short market.
Michael Bowyer, Head of Marketing
Design interface in line with brand voice and vision
Create efficient user journeys
Create user-friendly job search portal
Optimise site per Google’s best practice
Provide accurate reporting on digital KPIs
Medical Staffing are a well-known business within its sector as the number one healthcare staffing provider for GPs, nurses, and allied healthcare professionals in the UK. With their significant growth over the last few years their website requirements were evident: Medical Staffing needed a full digital transformation campaign and a website that would quickly and efficiently allow candidates and clients to convert into business opportunities and ensure future business growth.
Volcanic were able to build a responsive recruitment website that now drives candidate and client acquisition and engagement, guiding users through a clear conversion funnel and will support the business through future periods of growth. The Volcanic team worked hard to balance a coherent brand aesthetic against the need for the website’s functionality to match the speed and expertise of their services. The website has been so successful in doing so that today Medical Staffing’s clinicians cover more roles across the UK than any other provider.
This is where Volcanic excelled, their SaaS solution allowed us to use the job posting functionality and application tracking system (ATS) without sacrificing front-end functionality and design. It’s the ideal solution that enables us to not only gain traction in the search engine result pages (SERPs) but now accurately portrays who Medical Staffing are.
Michael Bowyer, Head of Marketing
Job Search: https://www.medicalstaffing.co.uk/jobs
Looking to hire? https://www.medicalstaffing.co.uk/employers
Get in touch to find out more about our best-in-class recruitment website technology.