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Social proof is the digital method of influencing of others. It’s essential for recruiters and recruitment marketing to maximise the positive words, testimonials, and case studies offered by others because this form of recommendation is regarded as highly relevant. Your expanding digital plan should be incorporating social proof as a key part of engaging prospective clients and attracting talented candidates.
Why is social proof so important?
When clients and candidates are looking up your business online, they are not looking at your perfect prose, they are reading/listening/watching the words and experiences of people who have worked with you before. This is social proof and was a term coined in the 1980s when the views of others were really starting to resonate.
Social proof is simpler to demonstrate if you have a robust online presence, which includes your website, social media platforms, landing pages, email newsletters, and case studies/BD materials. Social proof is great to be pitched on your social media and on your recruitment website and can be design-led, too.
Be committed to gathering feedback
For social proof to work for you, you must seek the words and advice of those with who you have worked. Take the rough with the smooth, and from the words, you receive utilise to promote your business as well as understand where expectations have fallen short.
What are examples of social proof?
Glowing praise from people you have satisfied will be noted by people you are trying to engage. Don’t be afraid to ask for a testimonial, explain what it’s for and you’ll be surprised how accommodating the recipient will be to helping you grow. Such testimonials should be used on your website, social media and when pitching to new clients.
Use data to demonstrate how you helped a client uplift their business. Again, collaborative comments should be included.
Reviews posted on your Google profile are another healthy example of social proof. Objective, honest and deliberate these are always helpful to the growth of your business. Again, positive sentiment can be used to promote your business, whilst those disappointed by your service shouldn’t be ignored. Reply with sincerity and offer a solution.
If you work with highly recognisable businesses, ask them to use their logo on your website. This will set you apart from the competition and engage website/social traffic.