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This is a common question asked by new business owners looking to launch their own recruitment agency. You know you need a website in order to attract candidates and clients, but what is less clear is the type of website.
Essentially there are two real choices: a brochure website, or a website built on a SaaS (Software as a Service) platform.
A brochure website is like owning a Ferrari with no engine that you keep hidden in your garage and only show to your friends when they come round to visit. A brochure site gives you:
An attractive design (particularly if you use a marketing agency, but the outcome will heavily depend on how much you’re willing to pay)
Security - the level of security will depend on how much extra you pay (they may add you to their SSL certificate for a fee)
Less flexibility and additional costs every time you want to make edits. You may be able to make changes to the site (content/images), but this usually costs you (the vendor has to make more money somehow, right?).
Alternatively building your website on a SaaS platform is still like owning a Ferrari, but this one has an engine, everyone can find it easily, and it may even be found by people who are looking for a Ferrari just like yours!
With a SaaS website platform, and in particular one built for the recruitment industry, you will get:
An attractive design (again this can vary depending on your budget)
Built-in SEO technology and tools to help drive candidates organically to your website (so you should end up paying less on other candidate attraction, such as job boards)
A great user experience from initial job search through to application. The website is designed to steer the candidate, by providing relevant content at the right time in the shape of suggested jobs based on their search, or similar vacancies if the advert they select is not quite right for them.
A completely agile website that you will be able to make amendments to as and when you wish at no additional cost. Update your content via an intuitive CMS (Content Management System), change the images on every page, even add/delete new pages (really important if you are looking to grow and develop new sectors as you adapt to market changes).
Integration with your recruitment CRM and job board multi-posters that will reduce your admin time by avoiding data duplication and enhancing efficiencies (giving you more time to speak to your candidates and clients).
Job alerts meaning you can get relevant jobs to the right candidates without having to lift a finger (other than posting the vacancy to your site in the first place).
Support should you need help updating content or if you have a problem with your site there are experts available (the service part of SaaS)
Security and compliance built in to the platform to help you manage your legal obligations and risk (and because it's a SaaS platform if the legislation changes your platform will be updated so you are always at the top of your game).
Building your website on a SaaS platform is guaranteed to bring you ROI. We may seem biased, but our clients like MedGen saw an 800% increase in candidate registrations in just two weeks of going live with their Volcanic website when they moved from a brochure site.
Even seeing the difference in ROI that you can get from a SaaS website, we appreciate that everyone has a budget to work to, and often we are asked why would you pay more for SaaS when a brochure website appears so cheap. Try and think of this example:
You may pay anywhere from £20 - £75 per month for a brochure website equating to £240 - £900 per year. That’s not expensive, right? But remember you will pay this every year with little to no return as you will struggle to get applications through your website.
A website built on Volcanic's SaaS platform could cost you around £199 per month or £2388 per year (maybe a little more, or maybe less), which in comparison to the brochure website can appear considerably higher. However, if you make just one placement in that year from an application generated via your website, then imagine how much profit you would make from multiple placements made from candidates and clients attracted through an amplified online presence.
So does this answer why you should choose SaaS over a brochure website? If you’re still unsure, and would like to talk to us in more detail about how we can ensure your website brings you ROI, book a demo with us today.