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The Executives in Sport Group is the leading sports recruitment and executive search consultancy. Responsible for placing executives in top global sports jobs, the company wanted a website that reflected their position as market leader.
Darren Simmons, Managing Director at Executives in Sport, explains: “The performance of our previous website was letting us down - we were not being found by the right audience through our SEO and the user experience was not reflective of the business we operate.
We chose Volcanic because of their strong reputation in the recruitment market. When we asked trusted colleagues in the industry, Volcanic was the first company that was recommended and, upon research, all that we had been told rang true. We felt like Volcanic has a solid platform that would solve all the problems we were having with our old system.
We wanted our website to portray us in the correct way - as a market leader in our field. Our aim was to drive enquiries to the business from top level clients and to attract high quality candidate applications. With Volcanic we saw early results, with both job advertisement impressions and CV submissions up significantly since switching to the platform, along with a higher number of client enquiries month on month.
As a busy recruitment company, having our two major software platforms talking to each other seamlessly has become invaluable to the business. The Volcanic-Bullhorn integration is a huge asset that has streamlined our processes.
Our homepage really captures the essence of what Executives In Sport is all about, and gets our message and services across in a clear and beautifully designed way, in itself creating a great user experience. The user experience has been dramatically simplified and improved, which is showing in the results we are now achieving.
Our marketing manager regularly uses the analytics in the platform, analysing data on a weekly, monthly and quarterly basis. This ease of use helps monitor our growth through the site and our achievements against the overall aim of converting visitors to candidates. The tangible outcomes of this area of the site are key in setting and measuring the success of our marketing strategy.
We are delighted with the service we have received so far from Volcanic and their ability to produce a truly striking website that perfectly captures what we are all about - as well as help us deliver solid business results.”