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Website design and content should always go hand in hand, and your content strategy will help to inform your website’s design. The main goals of your content strategy are to fulfil user expectations and to convey your key messages - written with the user in mind.
A good rule of thumb is to keep content concise, simple and optimised for search. It is equally important to ensure your content resonates with your target audience and engages with visitors so they stay on site.
Why should I invest my time in content marketing?
In short, it will drive more revenue for your business than any other medium/channel. Modern recruiting has changed the way in which candidate and client generation has occured. The days of hitting the phones hard are quickly falling away, to make room for a more Digital Marketing based approach. Content Marketing will improve your SEO performance if done well, which leads to more traffic and conversions.
The Volcanic SaaS model provides an accessible, risk-free, GDPR-compliant web platform, with 30-day contracts, no upfront investment and a simple monthly fee. In 2017, Volcanic websites delivered more than two million candidates to our clients, in 40 languages across four continents.