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I was undertaking some research as I like to do on the merits and activities undertaken when Online Recruitment Marketing
I wanted to find out if their was an article or case study I could read that highlighted the benefits of this activity so consider my surprise when I uncovered the Online Recruitment Marketing Council this body must surely provide advice and guidance or even a white paper that I could download, after all their stated aima are to ' Raise awareness of how using the internet and social media can add-value to the employment process for employers and candidates' So consider my dissapointment when I failed to find a single reference about what and how online recruitment marketing can help?
So my search continued and then I got very excited about a piece of work that a US based company Careerxroads are doing in comparing the source of candidate hires. Over the last three years they have conducted reasearch into how candidates are finding their jobs, The figures are interesting: -
Companies found their staff
However the job Board market still accounted for over 50% of the advertising spend and in the US was made across the following sites: -
So the good news is that the recruitment market is still very active, that 15% of the direct hires were as a result of job board maketing and that the use of niche job boards is increasing.
So when considering online recruitmnet marketing these were the conclusions