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I heard a great phrase the other day that describes some of the mobile apps that have been launched to the recruitment market – ‘ Zombie Apps’.
These apps are launched at great expense but unfortunately no one is downloading or using, so despite the hard work involved in designing, commisioning or marketing the systems, the users are voting with their feet.
I’m not saying all apps are pointless but I would recommend caution that unless there are really strong compelling reasons to have an application (internal use) maybe we should listen to the audience.
Has anyone commissioned a Zombie app that might be honest enough to admit their mistake so others can avoid or maybe if you have launched a succesful app could you share why it worked so well?